Determining The Right Keywords
January 23, 2011 by Matt
Filed under SEO Advanced
Keywords are so important
that they highly influence what domains are named by webmasters. It is important to know what keyword(s) are relevant to your niche, how they rank, and how much competition you will face. There are powerful tools available to help narrow down a great list of words to use. Here is a free one that Google provides.
O.k. now you have more keywords
than you know what to do with. Finding out how much competition for each word can be overwhelming as well. You will certainly identify the best words that can integrate into a site that is Seo friendly and makes sense to people. There are a few ways to achieve this.
Determining which keywords are most valuable:
• is the first thing to do. These are keywords that literally match the name and theme of your site. In my case, Seo is powerful keyword with 6,120,000 global searches a month. So it would be hard for me to compete for the keyword Seo. However, Seo Tips only has 46,500 global searches per month. My site has a category listed in the header called Seo Tips. This will help with my rank for that particular keyword phrase.
• Just as I was able to supply the previous global search data, determining how many people are actually searching with the terms you have selected is vital. It is pointless to use words or phrases that the majority will not submit.
• Figuring out where these keywords are most likely to convert is another suggested task. Is it going to be through a direct sale, a sign up or opt-in? This is where you are more focused on getting human visitors to see and click your keywords.
Finding the right keywords is not an easy task.
It can be a long a tedious mission. In fact, it is common for webmasters to outsource this step. Spend some time researching the keywords that are most relevant to your topic, or niche. Another important thing to do is make sure the domain name you are choosing is even available. BlueHost.com is a great place to research and purchase domains. There are many powerful Free SEO Tools that assist Web Masters find their valuable keywords.






